I have no idea, how I knew nothing about this, but I probably would’ve at least tweeted once too; just to try my luck. That’s amazing, not exactly sure how that works for the Esurance giving away all that money, but from the Marketing spec I think it was a unique and obviously very good way to get everyone’s attention. I saw all of my friends hash tagging about it but I had no idea what it was about. Just by looking at the statistics you can see how many people they have attracted to their business, and the fact that the Superbowl was entirely too boring to pay attention to anyway. To read more about this article, click here.