I agree with Baer, that people will respond to a product, or in this case, a quiz that is easy and fun for them to look at. If they like a certain show or movie or musical artist; they will take all those quizzes shared by their Facebook friends? Why? Because people want to know more about themselves, whether or not the quizzes actually tell real information; its always something positive that is said about them and they want to relate to what they like most. The fact that the editors/publishers had a hard time with the quizzes is something else but as far as I know, my friends have always been into the quizzes, but now that it isn’t so difficult for them to use; it makes it that much easier for them to produce lots of new quizzes that people are clicking and interacting with.