Is it remarkable? Is it worth making a remark about? Godin tells us to sell to people who are listening, and maybe they will tell their friends. He tells us to market to the early innovators instead of trying to target the early & late adopters who do not listen to you when you have an idea. Your ideas have to not only be different to be successful, but you have to be able to figure out how to spread those ideas. I definitely agree with Seth, I think you have to not only have a product that people want but you have to be able to come up with a unique idea on how to sell it. To see Seth Godin’s talk on TED or others, click here.