I agree with Loechner, I do the same thing when I’m trying to “study” or “research” I open up my MacBook Pro, browse for information on Google, open up Facebook, open up iTunes and play music, have my iPad on playing Clash of Clans, and then occassionally check my iPhone for new notifications or text messages. Ads? Na, we skip those. Wait 15 or 30 seconds and move on to what we were doing, while those 30 seconds are going by we’re checking our email. Millennials have no time to waste on banner ads and have gotten into the habit of consuming so much media at one time it’s rediculous. If large companies want to gain the attention of these Millennials and not spend so much money on advertising they would be better off finding a young individual that they can relate to like some popular YouTuber’s to promote their products which will then lead to millennials buying their products and gaining more attention and millions of consumers. To read more about this article, click here.
This entry was posted in Read & Reacts and tagged advertising, banner ads, Clash Of Clans, consumers, facebook, Google, iPad, iPhone, iTunes, Macbook, MediaPost, Millennials, research, Social Media, study, Tyler Loechner, viewers, YouTube.