With Social Media taking over the advertising world, companies have started to use these famous social media users to influence and promote their products. It doesn’t come as a surprise that companies have begun to use these social media stars to promote. Because of the decline in newspapers and less people watching TV ads, corporations have moved on to social media to get the word out on new products. These popular Viner’s and Instgrammer’s have so many followers that people look to them for advice on new products because they can relate to people their age. It’s easier to believe an Instagrammer who takes pictures with a product or a YouTuber who posts a review video and shows you step-by-step how to use a product and what they recommend. People build relationships with these popular people on social media platforms and take their stamp of approval very seriously. And these popular users on social media platforms take advantage of their popularity by getting deals and getting paid to promote quality products. To read more about this article, click here.
This entry was posted in Read & Reacts and tagged advertisements, building relationships, companies, consumers, corporations, followers, Instagram, Marketing, newspapers, products, Social Media, TV ads, Vine, YouTube.